Ethos

Personality

How someone met the world, in the ordinary situations that revealed it.

9 questions, from the set Ethos asks. There is no order you have to follow.

  • Do you get energy from people or from quiet and solitude?
  • What do you do when you are under great pressure?
  • When you need to make a big decision — how do you do it? By gut? By logic? By consulting others?
  • Morning person or night owl? Tell me about a typical day's routine.
  • What makes you laugh until you cry?
  • What are you willing to fight for? What didn't you budge on even when pressured?
  • What do you think people don't see about you at first glance?
  • What are your quirks? Strange habits that people close to you know about?
  • Do you see yourself as creative? What is your creative expression?

Using these

These work better asked about a real instance than in the abstract. Rather than whether they were organised, ask what their desk looked like — the answer tells you the same thing and comes with a picture.

Asking about someone, rather than asking them

If the person is not here to answer, the same question has to change shape. “Where did you grow up?” is a cruel thing to ask about someone who has died, so Ethos keeps a second wording for every question and uses it when the archive is a memorial rather than an interview.

  • Did they get energy from people or from quiet and solitude?
  • What did they do when they were under great pressure?
  • When they needed to make a big decision — how did they do it? By gut? By logic? By consulting others?
  • Were they a morning person or a night owl? Describe their typical daily rhythm.
  • What made them laugh until they cried?
  • What were they willing to fight for? What didn't they budge on even when pressured?
  • What do you think people didn't see about them at first glance?
  • What were their quirks? Strange habits that people close to them knew about?
  • Did they see themselves as creative? What was their creative expression?

Ethos asks these one at a time and builds the next question out of the answer you just gave — which is usually the one worth asking. How that works.

The other themes

  • Who they areThe questions that get past what someone did for a living.
  • How they speakTurns of phrase, filler words, how they open a conversation — the texture most interviews never ask about.
  • MemoriesSpecific moments, not summaries of a decade.
  • RelationshipsThe people who shaped them, and how they talked about them.
  • Values and beliefsWhat they thought was worth doing, and why.
  • The harder questionsFailure, contradiction, regret. Ask these late, and only if you have earned them.
  • Objects, songs and placesA photograph, a piece of music, a room — the fastest routes into a story.
  • Everyday lifeWhat an ordinary day actually looks like. The detail that vanishes first.
Begin an archive